BECI Launches New Brand Look Reflecting Its Commitment to Clients and the Future of Building Enclosure Consulting
BECI (Building Engineering-Consultants, Inc.), a national leader in building enclosure consulting, has unveiled a new brand identity designed to reflect the modern, people-first company it is today, while staying rooted in its 35-year legacy of technical excellence.
The refreshed brand includes a new logo, bold green color palette, and simplified messaging that underscores BECI’s role as a trusted partner to owners, architects, and contractors. The update is part of a larger initiative to streamline the company’s communication, modernize the client experience, and reinforce its commitment to smart, resilient building solutions.
“It’s still the same BECI,” said Joseph Ferrel, BECI CEO. “But our clients deserve an experience that reflects the people-first, service-driven team behind the scenes. This update shows who we are today, and where we’re headed.”
The new visual identity aligns with BECI’s broader strategic direction: delivering clarity in a complex industry, bridging communication across project teams, and guiding clients toward better, more sustainable building outcomes. From hospital projects and forensic investigations to planned maintenance programs and drone-enabled digital modeling, BECI’s solutions remain rooted in technical depth and real-world value.
As part of the rollout, BECI is also launching a new website experience built for decision-makers, helping visitors quickly identify pain points, explore services and their relationships with the overall project, and connect with subject matter experts.
About BECI
Building Engineering-Consultants, Inc. (BECI) provides expert building envelope consulting services for new and existing construction. With a focus on sensible spending, stakeholder collaboration, and long-term building resilience, BECI helps clients minimize risk and extend the life of their assets.
If you have any questions or would like to chat about the changes, don’t hesitate to reach out and connect with our team.
